外卖复购率低？3个外卖打包袋小设计，帮你锁住老顾客

　　Is the repurchase rate of takeaway food low? 3 small takeaway packaging bags designed to help you lock in old customers

　　各位餐饮老板们，是不是还在为外卖复购率低而发愁？花了不少钱做推广、拉新客，可新客来一次就走，老顾客留不住，生意做起来越来越吃力？其实很多时候，大家都忽略了一个低成本、高回报的关键点——外卖打包袋。别再把打包袋只当成装饭菜的工具了，小小的打包袋，只要做好3个简单的小设计，就能提高品牌认知，还能直接驱动复购，今天就把这几个实用技巧分享给大家，简单好操作，人人都能用上。

　　Dear restaurant owners, are you still worried about the low repurchase rate of takeout? Spending a lot of money on promotion and attracting new customers, but new customers come and leave once, and old customers cannot stay. Business is becoming increasingly difficult? In fact, many times, people overlook a key point of low cost and high return - takeaway packaging bags. Don't just treat packaging bags as tools for holding meals anymore. With just three simple designs, small packaging bags can enhance brand awareness and directly drive repeat purchases. Today, we will share these practical tips with everyone. They are easy to operate and can be used by everyone.

　　很多餐饮老板觉得，外卖打包袋只要结实、能装，不洒漏就够了，至于设计好不好看、有没有用，根本不在意。可大家不知道的是，打包袋是你和消费者接触的最后一个环节，也是最容易被忽略的“移动广告牌”。消费者拿到外卖，第一眼看到的就是打包袋，一个有设计、有细节的打包袋，既能体现品牌用心，还能让消费者记住你，甚至主动复购，比花钱做推广还管用。

　　Many restaurant owners believe that as long as the takeaway packaging bag is sturdy, able to hold, and does not spill or leak, it is enough. As for whether the design looks good or useful, they do not care at all. But what everyone doesn't know is that the packaging bag is the last link between you and consumers, and it is also the most easily overlooked "mobile billboard". When consumers receive takeout, the first thing they see is the packaging bag. A well-designed and detailed packaging bag can not only reflect the brand's intention, but also make consumers remember you and even actively repurchase, which is more effective than spending money on promotion.

　　第一个设计，也是最基础的一点：把品牌logo放在最明显的位置。这里一定要注意，logo的大小和颜色要足够突出，不能太小、太淡，让人看不清，最好是哪怕远距离看，也能一眼识别出来。大家可以想想，消费者拿到外卖，不管是自己吃，还是放在办公室、楼道里，显眼的logo都会不断曝光，久而久之，就会在消费者心里留下印象，下次再点外卖，看到相似的品类，就会下意识想起你的品牌。

　　The first and most fundamental design is to place the brand logo in the most prominent position. It is important to note that the size and color of the logo should be prominent enough, not too small or too light, making it difficult for people to see clearly. It is best to recognize it at a glance even from a distance. You can imagine that when consumers receive takeout, whether they eat it themselves or leave it in the office or hallway, the prominent logo will constantly be exposed. Over time, it will leave an impression in the minds of consumers. The next time they order takeout and see a similar category, they will subconsciously think of your brand.

　　第二个设计，在打包袋上印上餐厅的核心卖点，再加上你的专属slogan。核心卖点不用多，一两个就够，比如“每日新鲜采购”“现做现送”“家的味道”“无添加更健康”之类的，再搭配一句好记的slogan，既能让消费者快速了解你家的特色，还能加深记忆。比如你家主打家常味，就印上“家的味道，每一口都安心”；主打新鲜，就印上“新鲜直达，不负每一份期待”，这样消费者吃完美味，再看到打包袋上的文字，印象会更深刻。

　　The second design involves printing the restaurant's core selling points on the packaging bag, along with your exclusive slogan. There is no need to have too many core selling points, just one or two are enough, such as "daily fresh procurement", "freshly made and delivered", "taste of home", "healthier without additives", etc. Paired with a memorable slogan, it can not only help consumers quickly understand the characteristics of your home, but also deepen their memory. For example, if your home specializes in home style flavors, you can print "The taste of home, every bite is reassuring"; Focusing on freshness, we print 'Fresh and Direct, Fulfilling Every Expectation', so that consumers will have a deeper impression after eating delicious food and seeing the text on the packaging bag.

　　第三个设计，也是最能直接驱动复购的一点：在打包袋的侧面，加上你的店铺地址、联系电话，还有二维码和公众号。二维码一定要清晰好扫，里面可以设置一些福利活动，比如扫码领代金券、参与团购、积分兑换，或者关注公众号领优惠券，下次点外卖可以直接使用。这样一来，消费者吃完美味，看到打包袋上的福利，随手一扫就能领到优惠，下次想吃同类外卖时，就会优先选择你家，复购率自然就提上来了。

　　The third design is also the most direct driving point of re purchase: add your store address, contact number, QR code and official account on the side of the bag. The QR code must be clear and easy to scan. Some welfare activities can be set in it, such as scanning the code to get vouchers, participating in group purchase, point exchange, or following the official account to get coupons, which can be directly used at the next take out point. In this way, consumers can enjoy delicious food, see the benefits on the packaging bag, and easily receive discounts with a simple scan. The next time they want to eat similar takeout, they will prioritize choosing your home, and the repurchase rate will naturally increase.

　　可能有老板会说，做这些设计会不会很麻烦、很贵？其实完全不会。这些设计都很简单，不用搞复杂的图案和排版，核心就是清晰、实用，成本也不会增加多少，却能带来实实在在的效果。很多餐饮老板花大价钱做推广、搞活动，却忽略了打包袋这个免费的“广告牌”，白白浪费了提升复购的机会，真的很可惜。

　　Some bosses may ask, would it be troublesome and expensive to do these designs? Actually, I don't know at all. These designs are very simple, without complicated patterns and layouts. The core is clarity and practicality, and the cost will not increase much, but they can bring tangible effects. Many restaurant owners spend a lot of money on promotion and events, but ignore the free "billboard" of packaging bags, wasting opportunities to increase repeat purchases. It's really a pity.

　　还有一点要跟大家多说一句，这些设计不用追求多高端、多花哨，贴合自己的餐厅风格就好。小店不用搞复杂设计，清晰明了、实用为主；连锁餐厅可以统一设计，强化品牌记忆。关键是要让消费者通过打包袋，记住你的品牌、了解你的特色，还能轻松找到你、获得福利，这样才能真正锁住老顾客。

　　One more thing I want to say to everyone is that these designs don't need to pursue too high-end or fancy, just fit your own restaurant style. Small shops don't need to have complex designs, focus on clarity and practicality; Chain restaurants can be designed uniformly to enhance brand memory. The key is to enable consumers to remember your brand, understand your characteristics, easily find you, and receive benefits through packaging bags, so as to truly lock in old customers.

　　最后再跟各位餐饮老板叮嘱一句，外卖复购率低，不一定是味道不好，也可能是你没做好这些细节。外卖打包袋看似不起眼，却藏着锁住老顾客的关键。做好这三个小设计：显眼的品牌logo、清晰的核心卖点+专属slogan、实用的店铺信息+福利二维码，既能提高品牌认知，又能直接驱动复购，低成本、高回报，不管是小店还是连锁餐厅，都能用上。希望今天的分享能帮到各位餐饮老板，再也不用为复购率低发愁，轻松锁住老顾客，让生意越做越稳！

　　Finally, I would like to remind all restaurant owners that the low repurchase rate of takeout may not necessarily be due to poor taste, but it may also be due to your failure to pay attention to these details. The takeaway packaging bag may seem inconspicuous, but it hides the key to locking in old customers. Do these three small designs well: a prominent brand logo, clear core selling points+exclusive slogan, practical store information+welfare QR code, which can not only enhance brand awareness but also directly drive repeat purchases. It is low-cost and high return, and can be used by both small shops and chain restaurants. I hope today's sharing can help restaurant owners no longer worry about low repurchase rates, easily lock in old customers, and make business more stable!