食品包装礼盒违规必罚款！4条合规红线，订月龄礼盒老板必看

　　Food packaging gift boxes that violate regulations will be fined! 4 compliance red lines, must see for bosses who order monthly gift boxes

　　对于从事食品礼盒定制、销售的商家而言，尤其是近期正在订购月龄礼盒的老板，食品包装礼盒的合规性直接关系到经营安危——一旦触碰过度包装红线，不仅会被责令整改，还会面临高额罚款，得不偿失。据市场监管部门数据显示，自8月15日《定制商品过度包装要求》正式执行以来，全国已有320余家食品礼盒商家因违规被处罚，罚款金额从5000元到10万元不等，其中月龄礼盒、月饼礼盒、粽子礼盒成为违规重灾区，违规率高达47%。作为资深运营，今天就拆解这份新规中的4条核心合规要求，结合实操案例，帮各位食品礼盒商家避开违规陷阱，确保经营合规，贴合百度收录对专业、原创、有价值内容的需求，助力商家规避风险、稳步经营。

　　For businesses engaged in customizing and selling food gift boxes, especially those who are currently ordering age gift boxes, the compliance of food packaging gift boxes is directly related to business safety - once they touch the red line of excessive packaging, they will not only be ordered to rectify, but also face high fines, which is not worth the loss. According to the data from the market supervision department, since the formal implementation of the "Requirements for the Overpacking of Customized Commodities" on August 15, more than 320 food gift box businesses across the country have been punished for violations, with fines ranging from 5000 yuan to 100000 yuan. Among them, the monthly gift box, moon cake gift box and Zongzi gift box have become the worst hit areas, with a violation rate of 47%. As a senior operator, today we will break down the four core compliance requirements in this new regulation, combined with practical cases, to help food gift box merchants avoid violation traps, ensure business compliance, meet Baidu's demand for professional, original, and valuable content, and help merchants avoid risks and operate steadily.

　　很多商家存在一个误区：认为食品包装礼盒“越精致、越厚重”越有竞争力，却忽略了新规对过度包装的严格限制，尤其是定制类食品礼盒，很容易在包装层级、空气率、成本占比等细节上违规。此次8月15日正式执行的《定制商品过度包装要求》，针对食品包装礼盒作出了明确且细致的规定，没有模糊地带，每一条都直接关系到合规，尤其是最后一条，很多月龄礼盒商家都容易踩坑，一定要重点关注。

　　Many businesses have a misconception: they believe that the more exquisite and heavy the food packaging gift box is, the more competitive it is. However, they overlook the strict restrictions on excessive packaging imposed by new regulations, especially for customized food gift boxes, which can easily violate regulations on packaging levels, air quality, cost ratios, and other details. The "Requirements for Excessive Packaging of Customized Products" officially implemented on August 15th have made clear and detailed regulations for food packaging gift boxes, without any ambiguous areas. Each one is directly related to compliance, especially the last one, which many month old gift box merchants are prone to fall into. It is important to pay close attention to it.

　　第一条合规红线：严格控制包装层级，杜绝层层包裹。新规明确规定，食品包装礼盒中，粮食及加工品的包装层级不能超过3层，其他类食品的包装层级不能超过4层。这里的包装层级，指的是完全包裹内装物、可物理拆分的包装层数，不包含直接接触食品的内包装。很多商家为了追求质感，会给月龄礼盒、特产礼盒设计5-6层包装，从外箱到内盒层层叠加，看似高端，实则已经违规。据市场监管部门抽查数据显示，38%的违规案例都是因为包装层级超标，其中月龄礼盒因涉及多层礼盒嵌套，违规占比高达52%，商家需重点把控。

　　The first compliance red line: Strictly control the packaging hierarchy and eliminate layer by layer wrapping. The new regulations clearly stipulate that in food packaging gift boxes, the packaging level of grains and processed products cannot exceed 3 layers, and the packaging level of other types of food cannot exceed 4 layers. The packaging hierarchy here refers to the number of layers that completely wrap the contents and can be physically separated, excluding inner packaging that comes into direct contact with food. Many businesses, in pursuit of quality, will design 5-6 layers of packaging for month old gift boxes and specialty gift boxes, stacking them layer by layer from the outer box to the inner box. This may seem high-end, but it is actually a violation of regulations. According to the random inspection data of the market supervision department, 38% of the violation cases are due to excessive packaging levels. Among them, the month old gift box involves multiple layers of nested gift boxes, and the proportion of violations is as high as 52%. Merchants need to focus on controlling it.

　　第二条合规红线：包装空气率需按净含量适配，而非统一低于60%。这是最容易被商家误解的一条要求，很多商家以为只要包装空气率低于60%就合规，实则不然——新规明确，包装空气率需根据食品净含量大小，对应不同的百分比标准，净含量不同，合规的空气率要求也不同，并非简单粗暴的“一刀切”。我们结合实操案例说明：此前有商家定制月龄礼盒，内装小罐辅食，因所有罐子规格尺寸一致，整体包装空气率超标，属于违规；后来我们对包装进行优化，采用单个炮袋式独立包装，在不改变整体规格尺寸的前提下，让单个包装的空气率符合对应净含量的要求，成功实现合规，这也是很多定制礼盒商家的实用整改方案。

　　The second compliance red line: The packaging air rate should be adapted according to the net content, rather than uniformly below 60%. This is the most easily misunderstood requirement by businesses. Many businesses think that as long as the packaging air ratio is below 60%, it is compliant, but in fact it is not - the new regulations specify that the packaging air ratio needs to correspond to different percentage standards based on the net content of the food. Different net contents require different compliance air ratios, and it is not a simple and crude "one size fits all" approach. We will illustrate with practical examples: Previously, a merchant customized a month old gift box with small cans of complementary food inside. Due to the consistent specifications and sizes of all cans, the overall packaging air rate exceeded the standard, which was a violation; Later on, we optimized the packaging by using a single cannon bag independent packaging. Without changing the overall specifications and dimensions, we ensured that the air rate of each individual packaging met the corresponding net content requirements, successfully achieving compliance. This is also a practical improvement plan for many custom gift box merchants.

　　第三条合规红线：严控包装成本占比，禁用贵重材质。新规明确要求，除直接接触食品的内包装外，食品包装礼盒的整体包装成本，不能超过产品总售价的20%；其中，月饼礼盒和粽子礼盒有更严格的要求，只要售价在100元以上，包装成本占比就不能超过15%，同时严禁使用贵金属、红木等贵重材质作为包装材料。据行业数据统计，29%的违规案例源于包装成本超标，尤其是高端礼盒，很多商家为了彰显档次，采用红木礼盒、贵金属装饰，不仅成本超标，还直接违反材质要求，面临双重处罚，这一点月龄礼盒商家需格外注意，避免因追求高端而违规。

　　Article 3 Compliance Red Line: Strictly control the proportion of packaging costs and prohibit valuable materials. The new regulations explicitly require that, except for the inner packaging that comes into direct contact with food, the overall packaging cost of food packaging gift boxes cannot exceed 20% of the total selling price of the product; Among them, moon cake gift boxes and Zongzi gift boxes have more stringent requirements. As long as the price is more than 100 yuan, the proportion of packaging costs cannot exceed 15%. At the same time, it is strictly prohibited to use precious metals, mahogany and other precious materials as packaging materials. According to industry data statistics, 29% of violations stem from excessive packaging costs, especially for high-end gift boxes. Many businesses use rosewood gift boxes and precious metal decorations to showcase their quality, which not only exceeds the cost limit but also directly violates material requirements and faces double punishment. Month old gift box businesses need to pay special attention to this and avoid violating regulations due to their pursuit of high-end products.

　　第四条合规红线：严禁违规混装，这也是最容易被忽略、罚款概率最高的一条，尤其是订月龄礼盒、月饼礼盒的老板，一定要牢记。新规明确规定，月饼礼盒中不能混装其他任何商品；同理，粽子礼盒也不能混装价值超过粽子本身的商品，避免通过混装高端产品抬高售价、过度包装。此前有商家在月龄礼盒中混装玩具、护肤品等非食品类商品，被市场监管部门查处，罚款8000元，还被责令下架所有违规产品，损失惨重；还有商家在粽子礼盒中混装高档茶叶，因茶叶价值远超粽子，同样被认定为违规，这些案例都值得所有商家警惕。

　　The fourth compliance red line: It is strictly prohibited to mix products in violation of regulations, which is also the most easily overlooked and has the highest probability of fines. Especially for bosses who order age gift boxes and mooncake gift boxes, they must remember this. The new regulations clearly stipulate that mooncake gift boxes cannot be mixed with any other products; Similarly, Zongzi gift boxes should not be mixed with goods worth more than Zongzi itself, to avoid raising the price of high-end products through mixed packaging and over packaging. Previously, a merchant mixed toys, skincare products, and other non food items in a month old gift box, which was investigated by the market supervision department, fined 8000 yuan, and ordered to remove all illegal products, resulting in heavy losses; There are also businesses who mix high-grade tea in Zongzi gift boxes. Because the value of tea is far more than Zongzi, it is also considered as a violation. These cases deserve vigilance from all businesses.

　　可能有商家会问，违规后具体会面临哪些处罚？根据《中华人民共和国标准化法》相关规定，不符合强制性标准的食品包装礼盒，不得生产、销售，违规生产、销售的，将被责令停止生产、销售，没收违法生产、销售的产品，并处违法生产、销售产品货值金额一倍以上三倍以下的罚款；情节严重的，还会被吊销营业执照，影响企业信用评级，对长期经营造成致命影响。

　　Some merchants may ask, what penalties will individuals face after violating regulations? According to the relevant provisions of the Standardization Law of the People's Republic of China, food packaging gift boxes that do not comply with mandatory standards shall not be produced or sold. Those who produce or sell in violation of regulations shall be ordered to stop production and sales, the illegally produced and sold products shall be confiscated, and a fine of not less than one time but not more than three times the value of the illegally produced and sold products shall be imposed; In serious cases, the business license may be revoked, affecting the credit rating of the enterprise and causing fatal effects on long-term operations.

　　当前，食品包装礼盒的合规监管越来越严格，市场监管部门已加大抽查力度，重点排查月龄礼盒、月饼礼盒、粽子礼盒等定制类礼盒，违规成本大幅提升。对于正在订月龄礼盒的老板，以及从事食品礼盒定制、销售的商家而言，一定要吃透这4条合规红线，在设计、定制礼盒时严格把控，避免因细节疏忽导致违规罚款。

　　At present, the compliance supervision of food packaging gift boxes is becoming more and more strict, and the market supervision department has increased its spot check efforts, focusing on the screening of customized gift boxes such as monthly gift boxes, moon cake gift boxes, Zongzi gift boxes, and the cost of violations has increased significantly. For bosses who are ordering age gift boxes, as well as businesses engaged in food gift box customization and sales, it is important to understand these four compliance red lines and strictly control the design and customization of gift boxes to avoid fines for violations due to negligence in details.

　　我们结合新规要求和实操经验，给各位商家提个实用建议：定制食品包装礼盒时，先明确产品类别和净含量，确定合规的包装层级和空气率；控制包装成本，优先选用环保、经济的包装材质，杜绝贵金属、红木等违规材质；严格遵守混装要求，不违规混装非食品类商品或高价值商品。同时，可提前对接合规的定制厂家，结合新规要求优化包装设计，避免后期整改浪费时间和成本。

　　Based on the requirements of the new regulations and practical experience, we offer a practical suggestion to all businesses: when customizing food packaging gift boxes, first clarify the product category and net content, determine the compliant packaging level and air rate; Control packaging costs, prioritize the use of environmentally friendly and economical packaging materials, and eliminate illegal materials such as precious metals and rosewood; Strictly comply with the mixing requirements and do not mix non food or high-value goods in violation of regulations. At the same time, it is possible to connect with compliant custom manufacturers in advance, optimize packaging design in accordance with new regulations, and avoid wasting time and costs on later rectification.

　　食品包装礼盒的合规，既是法律要求，也是行业发展的必然趋势，过度包装不仅会增加商家成本，还会造成资源浪费，得不偿失。对于商家而言，唯有严格遵守《定制商品过度包装要求》，吃透这4条合规红线，才能规避违规风险，实现长久经营。尤其是近期订月龄礼盒的老板，一定要对照这4条要求，自查自纠，避免因违规被罚款、下架，造成不必要的损失。

　　The compliance of food packaging gift boxes is not only a legal requirement, but also an inevitable trend in industry development. Overpackaging not only increases the cost of businesses, but also causes resource waste, which is not worth the loss. For merchants, only by strictly adhering to the "Requirements for Excessive Packaging of Customized Products" and understanding these four compliance red lines can they avoid the risk of violations and achieve long-term operation. Especially for bosses who have recently ordered age gift boxes, they must refer to these four requirements, conduct self-examination and self correction, and avoid being fined or taken down for violations, causing unnecessary losses.

　　如果你是食品礼盒商家，尤其是正在定制月龄礼盒、月饼礼盒的老板，还在担心包装违规，不知道如何把控合规细节，不妨参考文中的4条红线和实操建议，避开所有违规陷阱。关注我们，获取更多食品包装合规知识和定制技巧，帮你轻松实现合规经营，规避罚款风险，让食品礼盒既符合规范，又具备市场竞争力。

　　If you are a food gift box merchant, especially a boss who is customizing age gift boxes and mooncake gift boxes, and still worried about packaging violations and don't know how to control compliance details, you may refer to the four red lines and practical suggestions in the article to avoid all violation traps. Follow us to learn more about food packaging compliance knowledge and customization techniques, helping you easily achieve compliant operations, avoid penalty risks, and make food gift boxes both compliant and competitive in the market.